About Us

RootKind makes clinically minded, vegan, U.S.–made routines for normal & sensitive skin and scalp-first hair. We keep things gentle, clean, and eco-conscious—never harsh or heavily fragranced—so you can soothe the scalp, support healthier-looking hair, and keep skin hydrated and comfortably bright in just a few simple steps.

Why we started:
We were tired of products that overpromised and stung, or routines that took ten steps to maybe work. With sensitive skin and texture-rich hair in mind, we built RootKind around minimal, dermatologist-friendly systems that are easy to start and easy to stick to.

What we believe:

• Scalp first. Length later. Healthy roots, happier ends.
• Barrier-loving skin care makes everything else easier.
• Plain-English transparency beats buzzwords every time.
• Vegan • Made in USA • Clean & Gentle—always.

Our standards:
No parabens, no phthalates, no mineral oil, no SLS/SLES. Fragrance-light options. Cruelty-free. Small-batch U.S. manufacturing with full INCI on every product page.

How our routines work:

• Skin: Cleanse → Treat (serum) → Moisturize
• Hair: Daily Scalp Support Serum → drop of Nourish & Gloss on ends
• Wash-day: Pre-wash Oil → cleanse/condition → post-wash Scalp Serum

Founder note:

“I built RootKind for people who want calm, reliable results—not irritation or overwhelm. If it isn’t gentle, clear, and effective, it doesn’t make the cut.”

— Wacu, Founder